Kim Kardashian raised eyebrows last week when she posted an Instagram Story showing off part of her daily makeup routine—specifically, the part where she covers her arms in body makeup so her skin looks darker.
Kardashian’s intent was to promote her own line of cosmetics, specifically, her KKW Beauty body makeup in the light/medium shade.
“[This] is perfect for hands bc my hands are always pale & our formula is waterproof so you can wash your hands!” she wrote over the shocking photo showing the difference between her true skin tone and the one we’ve come to recognize.
Elle se cache même plus pic.twitter.com/3QcaOZotEO
— , enchantée (@marielaastar) February 19, 2020
Now, obviously tanning is a thing people do, either naturally in the sun or through more targeted methods, like using tanning beds or self-tanners. So going a few shades darker by instead using makeup may not seem that different on the surface.
But Kardashian has a long history of being accused of blackfishing, aka pretending to be or trying to appear Black on social media, and in that context, people are more than a little fed up with her post.
“@KimKardashian just admit to wanting to be black & we’ll leave you alone,” Twitter user @zaeboogz wrote.
— ZAE (@zaeboogz) February 20, 2020
i know this bitch kim kardashian ain’t really have the nerve to make some skin darkening cream after we have to drag her by her lace front WEEKLY for blackfishing and appropriating black features… like IKYFL!!! |a02c8b95f0d5ad3440ea4b1dd80b1b49|
— miss andry (@__bayonce) February 21, 2020
Kim kardashian after she’s done stealing and profiting from black culture pic.twitter.com/ckPkDE3Zkr
— support chubby cats or die a painful death (@nmvils) February 21, 2020
imagine applying body makeup every single day because you refuse to be white https://t.co/Okc7ewSfFn
— queen of brownsville stan account (@PettyElShabazz) February 20, 2020
Kim Kardashian said her hands are always pale like it is a skin condition
— Victor Madu (@GOAT_vicc) February 21, 2020
It was only a couple months ago that Kardashian made waves for doing a photoshoot in which many felt she was very blatantly styled to resemble legendary Black stars, to the extent that her skin even appeared darker than usual.
I can ignore a lot of what comes out of the Kardashian-West house of hell but this bugs me so incredibly much. They did not drain an entire “whites only pool” after Dorothy Dandridge put her toe in for Kim K to play dress up pic.twitter.com/RIHB3YFBG9
— Scary Bradshaw (@biancaxunise) December 19, 2019
She faced similar pushback in 2017 when she was accused of wearing blackface to make the photos promoting her contour kit look “moody.”
But even aside from the concerns of appropriating Black culture and aesthetics, people are truly shaken up by the idea that beauty standards have gone so far as to include a daily routine of full-body makeup.
“Kim K has girls out here applying foundation to their hands! Awful!” Twitter user @AudreyPorne wrote. “Your hands look fine, bitch. I’ll play Pat-a-cake with you!”
Kim K has girls out here applying foundation to their hands! Awful! Your hands look fine, bitch. I'll play Pat-a-cake with you!
— Audrey Porne (@AudreyPorne) February 21, 2020
kim kardashian has done so much to make women feel bad about their bodies from the start…..& now their HANDS? &literally turning your HANDS a SHADE darker because ur white… like what’s next? bootyhole concealer so you don’t have to spend the eXtRa money on anal bleaching?
— 𝔣𝔞𝔦𝔱𝔥 loves charlize ❥ (@charlizethvron) February 22, 2020
Kim Kardashian is really pushing makeup for your HANDS there is no way you can convince me that im not dead and in hell already
— sam (@pantswearer) February 21, 2020
Kim Kardashian's body makeup is so disturbing to me. It's hard enough knowing my face is so naturally flawed, now you're coming after my hands?
— Sarah R. Johnson (@_sarahrjohnson) February 21, 2020
If Kardashian wants to spend all that time putting on hand makeup every day, that’s her choice. And there’s almost no doubt that the mere fact that she does it will convince scores of impressionable young women and girls to buy her products as well. But if you’re tempted to jump on the trend, just think about it this way: Why waste all this time and money on makeup for your hands when you could spend it on literally anything else?
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